'Meijer Mania' will offer activities, discounts to college students
Meijer is getting ready to welcome more than 45,000 incoming college freshmen nationwide as they head to campus this fall during "Meijer Mania."
Meijer Mania, an in-store kick off event for the new academic year, will take place on from 8-11 p.m., Thursday, Aug. 23 at the Pickard Street location for Central Michigan University students. Meijer has opened doors to colleges across the U.S. with 22 events for 19 colleges.
The annual string of events celebrate incoming students in style during a night of fun—complete with a DJ, photo booth and interactive contests—while helping them collect their last-minute dorm and classroom essentials.
“Our Meijer Mania events provide students the opportunity to shop for their first living spaces away from home and share a fun-filled bonding experience with classmates,” said Cathy Cooper, senior director of promotions and sponsorships at Meijer in a press release. “We are pleased to partner with so many colleges and universities to help ease the transition of moving into a new living environment for these students.”
Meijer Mania started more than 15 years ago to give students a chance to meet their peers in a fun atmosphere, and introduce the Meijer brand to those who may not have grown up shopping at the Midwest supercenter. Some students might learn how to pronounce the retailer’s name for the first time, Cooper said.
Students can take a bus from campus to their local Meijer store for a night of festivities. Typically, a DJ gets the crowd pumped up while students participate in interactive games and contests, snap pictures in the photo booth and stock their carts with snacks and school supplies. Meijer also provides samples and coupons, and occasionally hosts big-ticket giveaways.
One of retail’s leading shopping seasons, back-to-school is a $82.8 billion industry, according to the National Retail Federation.
