Students awarded $1,000 scholarship for marketing plan
Students in Dr. Rebecca Dingus’s marketing communications class have been working all semester on a final project that would earn them a $1,000 scholarship and an experience at Central Michigan University unlike any other.
Audio Corner’s owner David Crawford has been meeting with the students throughout the semester and traveled to CMU to introduce the project to the class during the second week of school. Then, he returned mid-semester to meet with each team individually for a half-hour, before flying 7 students on his corporate jet to visit the Audio Corner showroom.
On Thursday, all ten of the groups presented their marketing strategy for Crawford’s business and eventually they were narrowed down to the top four groups. The top groups met once again for a round of question and answers from the Audio Corner team before they deliberated and chose a winner.
During the reception Thursday night, seniors making up team LuxeTech, Michael Boundy, Morgan Hite, Nicole Mueting, and Kaitlin Deschaine won the competition earning them each a $1,000 scholarship. David Crawford and the Audio Corner team will pull ideas from many of the groups to continue to build and grown their company.
